Over at Forbes magazine Kurt Badenhausen is reporting on the, "2014 List Of The World's Highest-Paid Athletes" and thanks to Brian Keogh for the heads up on the article.
McIlroy ranks 35th
Given Rory's stellar year and the image we have of professional golfers being highly over-paid; wasn't it Colin Montogomerie who said words to the effect that he's embarrassed by the amount of money he makes playing golf? It came as a surprise to see Rory so lowly ranked.
Brian writes, "He's (Rory) tied with New York Yankees captain Derek Jeter, a man who's announced he's retiring at the end of the year, with estimated earnings from June 2013 to June 2014 of $24.3 million made up of salary/winning of $4.3 million and endorsement earnings of $20 million.
That's a long way short of what we might imagine given that Horizon Sports Management's Conor Ridge swears in his affidavit of 15 September — part of the on-going legal battle between McIlroy and Horizon — that the Holywood man has already received $50m of the $100m Nike contract."
Making money from endorsements
Rory's $100m Nike contract made the headlines and we're all aware of just how much endorsements contribute to the monetary mix of income however it came as a surprise to read that Derek Jeter's income from endorsements was almost five times his salary/earnings.
And if this ratio is typical for all sports including golf maybe budding golf stars should also focus on building their brand and not just their swing.
Surprised and not surprised
Given that I'm an obsessive/compulsive golfer with only a marginal interest in other sports other than rugby I was surprised to find Mayweather way up there.
It came as no surprise that Tiger and Phil Mickelson still feature in the Top 10 with Phil's appearance after what was not a stellar year for him, surely further evidence of the financial power of endorsements.
And what's this? Maria Sharapova comes ahead of Rory at 34 and perhaps good news for tennis lovers and Caroline who has just been reported as saying she'd still play the game even if she didn't get paid for it.
As for my soccer-loving friends and followers you'll not be surprised to learn that Ronaldo comes in at No 2 and Messi at No 4. However Wayne Rooney at No 43 really surprised me and it does appear that he will have to build his brand-building game if he's ever going to match Messi and Ronaldo.
Alas for him and Man U he'll never match their skills.
Here's the link to Kurt Badenhausen at Forbes and to Brian Keogh
Quote of the Day
"Yes, golfing consumers generally have more spending power than the average soccer or American football fan but golf certainly can't compete for mass interest, at least as far as the social media popularity of the Top 100 Highest Paid Athletes." - Brian Keogh